McDonalds Careers – CRM Campaign Executive

Job Description:

We are looking for an enthusiastic and experienced CRM marketeer, with digital and mobile at their core. A proactive and organised marketer with strong attention to detail. It’s an opportunity to take a key role in the digital evolution of one of the most iconic brands on the planet. Doing interesting work in a great environment – within an organisation that has been investing in CRM and Digital and sees it as a key driver of future growth.

Job Responsibilities:

• Closely monitoring results and providing recommendations on how campaigns can be improved.
• Reviewing and quality assurance of all campaign creative, from first round to live tests.
• Become an expert in our brand principles and goals and how these apply to our communications. Ensuring our agency apply these to our communications.
• Managing the CRM campaign calendar and curating newsletter content by liaising with relevant teams including; Brand, Digital, Trust, Affinity
• Implementing tests and personalisation within calendar-led campaigns to continuously optimise performance.
• Managing the creative review process with all internal and agency stakeholders.
• Delivering against the timings and expectations throughout the process to ensure successful delivery of campaigns.
• Writing agency briefs for campaigns based upon strategic and campaign goals. These will cover communications across email, push, in-app and beyond.
• Sharing campaign results with relevant internal stakeholders.
• Support the Data Driven CRM Manager in planning and deploying CRM campaigns to customers. These will predominantly be calendar-led campaigns.

Job Requirements:

• Excellent attention to detail, aiming for the best possible outcome and standard every time.
• Strong understanding of CRM KPIs and mobile app KPIs, segmentation and the operational processes behind data driven CRM campaigns that can influence them.
• Degree in relevant subject.
• Strong knowledge of CRM best practice, data driven campaigns and how CRM can grow customer engagement.
• A bias for action – constantly striving to deliver bigger and better at every opportunity.
• A digital savvy individual who is keen on all things CRM and marketing.
• Knowledge and experience of email and push marketing principles – current trends and innovations.
• 2-4 years experience in a CRM Executive role or equivalent. Within this time, you should have had end to end campaign management experience.
• Strong organisational skills, someone who is comfortable working in a fast-paced environment and can handle multiple projects at the same time.
• A great communicator. Frequent, clear and accurate communication with internal and agency teams is essential.
• A strong relationship builder and ability to manage stakeholders to achieve the best outcomes.
• Ability to analyse data and results to provide recommendations for future campaigns.

Job Details:

Company:  McDonald’s

Vacancy Type:  Full Time

Job Location: Birmingham, England, UK

Application Deadline: N/A

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