Tuesday , January 31 2023

Live Nation Application – Director, Tour Marketing

Website Live Nation

Job Description:

The Director of Tour Marketing will be part of the Tour Marketing team which is responsible for supporting our artist agency and management representative partners in the development of marketing campaigns for nationally and internationally booked amphitheater, arena, and stadium tours. This person will provide best in class service and foster strong relationships with our partners. S/he will act as a strategic partner to our clients in developing marketing plans and work internally with subject matter experts to develop the most innovative and effective marketing proposals. Bottom line, S/he is responsible for elevating the level of service we provide to our touring clients.

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Job Responsibilities:

  • Manage marketing budgets for tours to achieve business objectives
  • Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, promotions, media events & PR and content creation.
  • Coordinate the development of tour assets including radio spots, TV spots, video ad units, static banner assets, social content, etc. in partnership with the Creative team
  • Work with internal stakeholders to provide post show marketing analytics recaps to artists
  • Develop established relationship and partnership with Talent Buyers on Touring & Talent team
  • Manage one or more employees within tour marketing department
  • Act as the key internal contact for artist management teams for Live Nation Tours
  • Create and maintain relationships with external company partners, including artists, managers, and agents, to provide excellent client services
  • Work cross functionally with various internal teams to guide the development of tour marketing campaigns for multiple Live Nation tours
  • Oversee that all necessary show marketing information is input into Live Nation proprietary marketing tools
  • Work closely with Live Nation Media & Sponsorship to develop and fulfill tour sponsorship programs.
  • Analyze past purchaser data & use research tools to drive decisions & shape marketing strategy for tours

Job Requirements:

  • Ability to adapt, communicate and manage in a fast-paced environment
  • Strong time management skills and attention to detail
  • Creativity skills and problem-solving aptitude
  • Highly organized
  • Proactive work ethic
  • Passionate about music and live experiences
  • Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions.
  • Strong Microsoft Office Suite, G-Suite skills
  • Ability to learn and efficiently use project management software/tools
  • Proven track record of outstanding client relationships
  • Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
  • Strong written and oral communication skills
  • 10+ years marketing experience in live music entertainment or industry related field
  • Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
  • Work well in a team environment
  • Ability to prioritize and meet deadlines
  • Excellent organizational skills and attention to detail

Job Details:

Company:  Live Nation

Vacancy Type:  Full Time

Job Location: Detroit, MI, US

Application Deadline: N/A

Apply Here

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