Friday , January 27 2023

Honda USA Careers – Consumer Analyst

Website Honda Motor Company, Inc.

Job Description:

Honda has a clear vision for the future in 2030, and it’s a joyful one. We are looking for people with the individual skills, courage, persistence, and dreams that will help us reach our future-focused goals. We are seeking diversity of thought and experience to drive innovation and help us make fully informed decisions. The Product Strategy Division sets the product requirements for the next generation lineup of models, guiding the design and engineering teams through the early development phases to achieve the overall business strategy. In this role, you will be responsible for developing the future product requirements needs a highly capable, highly knowledgeable, and highly engaged team. The team will focus on analyzing future society and customer trends that will affect future mobility.

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Job Responsibilities:

  • Sensing – Maintains a thorough understanding of the automotive market, consumers, consumer preferences and company strategy
  • Data Analysis – Ability to analyze large data sets and develop key insights from the data that is relevant to identification of the target customers.
  • Ability to translate data / key insights into narratives / reports targeted to engineers, designers, analysts, and executives
  • Collaboration between AHM, AHM R&D, HDMA, 4MOC and 4ji to align future customers, products, and strategies
  • Supporting corporate objectives with critical information for how to compete in the future. Supports long-term department vision and department goals to achieve Division targets
  • Supporting the long-term strategy creation led by the Principal Economist; activities include customer research, segmentation of customers and target creation
  • Research – Ability to research consumers, developing key insights that are relevant to the problems and determining ways to attack the market.
  • Can lead research projects including desk research, focus groups or clinics or on-line quantitative surveys. Utilizing extensive experience, judgement, and knowledge of the subject matter, advise the staff on creative matters to ensure the final product output matches the original intention and targets

Job Requirements:

  • Ability to demonstrate ideation/concept generation in a fast-paced environment
  • Awareness of the automotive industry, products, and technology
  • Understanding of macroeconomic factors that impact the industry
  • Proficiency with MS Office is required, especially PowerPoint and Excel.
  • A bachelor’s degree, ideally with a major in business, marketing, economics, or related field and a minimum of 4 years’ experience doing consumer research, ideally with an automotive OEM
  • Possess critical thinking, business judgement, analytical and presentation skills
  • Experience in the area of product planning, product development, or brand management
  • Ability to become proficient with planning tools such as MTAB, PIN, etc.
  • Consumer research and analysis skills, including statistical analysis skills

Job Details:

Company:  Honda Motor Company, Inc.

Vacancy Type:  Full Time

Job Location: San Jose, CA, US

Application Deadline: N/A

Apply Here

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